0 Replies Latest reply on Sep 17, 2013 2:57 PM by 22781

    Sales & Marketing Automation Manager Philly Area

      As Evolve IP's Sales & Marketing Automation Manager, you will provide sales analytics and support for demand generation programs using systems including SalesForce.com and Marketo. This position is the glue between the leads generated by marketing and the sales process and the end result is clearly focused on growing our pipeline. The best candidate will own the intelligence regarding the organizations’ leads and have the ability to design and develop tools that support the strategic operating framework for the organization using Salesforce, Marketo, Data.com, CongaMerge and other automation tools.
       
      Marketo Activities:
       
      •           Email campaigns, including HTML email editing and smart campaigns
      •           Webinar management
      •           Lead Scoring and Lead flow routing
      •           Uploading Lists into Marketo
      •           Assigning leads in Salesforce.com
      •           Marketo social media
      •           All other related Marketo flows including lifecycle analytics
      •           Experience with Revenue Cycle Analytics is a plus
       
      Salesforce.com Activities:
       
      •           Lead flows into Salesforce from Marketo and all other sources
      •           Workcircle reports - get the Leads to sales
      •           Reporting on results and lead disposition
      •           Report on revenue progress to key executive stakeholders providing strategic insights to steer the business to include sales planning, quota updates, headcount and sales plans
      •           Work with other key business and stakeholders to define business requirements and tools to support sales
      •           Identify new ways for SFDC and other systems to interoperate to provide strong Business Intelligence - BI reporting mechanisms
      •           Manage, administer and define sales contracts from quotation stage to final purchase contract, independently reviewing purchase orders, quotations, and sales contract terms and conditions to identify business issues and risks as necessary
      •           Provide user provisioning, data cleansing, report and dashboard design, user training, and documentation and marketing campaign support
      •           Train new and existing end-users on proper usage of the Salesforce.com, Marketo and other applications
      •           Implement programs to increase user adoption and effectiveness
      •           Maintain system metrics to track trends in usage and data integrity
      •           Align with cross-functional teams to address strategic business issues involving sales operations streamlining business processing workflows and integrating them into the SFDC functionality base
       
      Requirements:
      •           A college level 4 year degree or beyond is preferred - or experience to match
      •           1-3 years experience using Marketo as an admin
      •           3-5 years as a Salesforce admin
      •           Marketo Certified is a plus
      •           Experience with creation of Marketo assets, programs and automations
      •           Comfortable with HTML emails and landing page layout in Marketo
      •           Basic HTML & Wordpress  experience
      •           Ability to create reports in Salesforce.com
      •           Understanding of complex sales models, licenses and enterprise sales offerings
      •           Advanced CRM skills with other CRM and sales tools
      •           Hands-on experience with measurement methodologies including Business Intelligence dashboard tools
      •           Strong analytical skills and the ability to think outside of the box
      •           Solid business acumen including a good sense of how a CRM application can be utilized to improve business
      •           An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact
      •           Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives
      •           Able to meet deliverables and drive your work to completion within specified timelines
      •           Great communication skills both written and verbal
      •           Able to present ideas and solutions to many audiences including senior management
      •           Can work cross functionally in many areas without being constrained by your job function
      •           Collaborative, upbeat work ethic where you can take ownership and have fun
      For more information on Evolve IP, please check out www.evolveip.net and blog.evolveip.net. Email careers@evolveip.net to apply.