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Great document to share, thanks!
Just as an FYI - not all countries share the same financial year ;) Australia, for example, has a 1 July - 30 June fiscal year.
Thank you! One of the best models I've seen, to date. They also publish one called, "Tracking the True Costs of Marketing," which breaks down spend by company size, for software and non-software companies. However, the 2013 report is not yet available.