1 Reply Latest reply on Sep 27, 2013 5:22 PM by 17677

    Does anyone use the "Email Link Performance Report" Marketo Provides?

      We ran an A/B test on a newsletter format with quite a few URLs. When we look at our standard metrics results in our "Email Performance Report" version "A" is the  winner. However, when we use the "Link Report for this same campaign not only does  version "B" beat "A" in most every case, but the total number of both links /leads is higher in B vs A.

      How can B have a greater number of total clicks/leads than A, if A has more clicks in our standard email performance reports? Even if the numbers don't match, they should still have the highest proportion in the same version for both reports. Can anyone explain why this would not be true?
       
      Email Performance Report
      Email/Delivered/Opened/Clicked/Unsubscribed
      Test A   /53934  /4147     /153       /74
      Test B    /53876  /3933     /136       /69
       
      Email Link Performance
      URL /Sum of Leads /Sum of Clicks
      Test A  /222 /239
      Test B /313 /437
       
      Thanks!
                              
        • Re: Does anyone use the "Email Link Performance Report" Marketo Provides?

               There could be different reasons.

               1.  The total number in the Email Link Performance reports adds the number of leads that clicked on each link, i.e. a lead that clicks on two different links in the same email is counted twice.  The Clicked metric in the Email Performance Report is a unique count of leads that have clicked on any link, i.e. a lead that clicks on two different links is counted only once.

               2.  The timeframe filter in the Email Link Performance report is different than the one in the Email Performance report.

               TJ