AnsweredAssumed Answered

Engagement Score: Program Success

Question asked by Lauren Galietti on Oct 21, 2013
Latest reply on Oct 7, 2015 by Kenny Elkington

     I just read the article "Understanding the Engagement Score" (http://community.marketo.com/MarketoArticle?id=kA050000000LAQLCA4) and have a question. It says the score takes into account opens, clicks, program success, and unsubscribes.
      

     How is program success for an engagement program defined?

Outcomes