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"Not Lead Was Created" is used to filter leads that did not become known leads in a given period of time. This means that the "New Lead" activity did not occur in the time period that you designate.
For the trigger campaign that you're trying to construct, you do not neew to distinguish between values populated on lead creation, and "Data Value Changes" activities. Fields that are populated on lead creation do not create "Data Value Changed" activities, and won't fire the corresponding triggers.
Oh! That's fantastic - thank you Kenny!