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Demographic + Behavioral = Total Score?

Question asked by 1856838dfc96cca108f28566cfadbecc5c55ac92 on Sep 17, 2013
Latest reply on Mar 9, 2017 by Grégoire Michel
The Situation
I am working on a lead scoring revamp where I want Total Score to equal the sum of Demographic plus Behavioral. Seems pretty simple—I created a calculated field in SF that works like a charm and the values are adding up correctly.
 
Here’s the problem – Visibility in Sales Insight
When reps go to the Scoring tab in SF in Sales Insight, it’s basically useless. They see the values but there don’t see the campaigns that triggered the Total Score because Total Score is calculated.  There is no answer to “Why did that score increase?”
 
Usually see something like….
Trigger – Visited Web Page                          +3
Trigger – Filled out Form                               +30
 
Now see something like….
Value change Salesforce                               +3
Value change Salesforce                               +30
 
Work Around
One option is that I switch the calculated Total Score field to a scored field. I then add a separate step to the scoring flows that update both the appropriate Demographic or Behavioral score, AND the Total Score. I’m trying to avoid this for maintenance reasons as there are 40+ score rules using 4-5 segments in the flow step.
 
Another option is to have interesting moments only reference the Behavioral Score. This doesn’t tell the complete picture though as it's missing the Demographic Score piece.
 
Any other suggestions?

Outcomes