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Looks great Jennifer. I've written a few posts on this topic at marketingrockstarguides.com. Definitely something you should do as soon as Marketo deploys.
I checked it out Jennifer and very useful information. I've been using Marketo for a year and half and I can't believe I'm just building the subscription preference page now. We recently got our Events department on board with Marketo and now I have better idea of the different types of emails that we send out and how frequent. Where I got stuck is do I even include paid subscription information as part of the choices, or the value added publication emails? Do I even list all of our events types or product offerings. So I'm simplifying it. Only blog, video/podcast, web announcements, product alerts, events, advertising, and sponsorship information will be included.
Glad it helped Michelle.
I would keep choices fairly high level. Think about it from a users perspective, and try to bucket them into like items. It makes sense to have things like promotions, events, newsletters, and product marketing separate. You can always add a description underneath that explains what signing up to them would mean. Things like topics, frequency and examples.