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It is somewhat more advanced than just using tokens as we need to know which object to use, however, the Email Scripting feature makes this possible. There are some documents around it here: http://developers.marketo.com/documentation/email-scripting/
I didn`t know about the developer site, cool
A hidden site Erik, nice!
This sounds outstanding, but I can't seem to see my Custom Objects as valid for this scripting. Is there some sort of switch that I'm missing?