2 Replies Latest reply on Jul 29, 2013 6:34 AM by e5edb74a60d32292c0d40b6e0c3f415bc9847139

    Scoring within Programs

      To All Marketos:

      I would like to use Marketo Scoring for prospect or lead qualifications not Globally, but locally-  Scoring applicable for the theater programs ( EMEA or APAC or Americas)  or just programs (webinars, case study etc) where scoring threshholds are different. How can I do that and if there any samples you can share?

        • Re: Scoring within Programs
          Josh Hill
          You should be able to do that by setting up separate lists and Scoring Programs for each type of lead. Each campaign will have to use smart lists that are based on country.

          Once you setup the smart lists by country, you can then run the scoring campaigns independently.
          • Re: Scoring within Programs
            Are you looking to use the same scoring model with different thresholds, or entirely different scoring for activities?  If you're not certain, I'd recommend isolating only the threshold or the model but not both, as it will be simpler to maintain.

            If your scoring is global and your thresholds are local, typically you'd see specific campaigns where the thresholds are the trigger criteria, and you'll have one of these for each segment.  If you add in the RCA complexity you may need separate models for each segment.