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Mulitple personalised sign-offs for concurrent campaigns

Question asked by 32567 on Sep 1, 2013
Latest reply on Sep 5, 2013 by e5edb74a60d32292c0d40b6e0c3f415bc9847139
Hi Rock Stars,

Does anyone have suggestions on how we can manage multiple sender names for concurrent campaigns?

Within our firm, a contact/client can be "owned" by multiple practitioners and therefore we have a requirement to be able to personalise the invitation or thought leadership from the relevant practitioner. (We don't just have one Account Director that sends all communiques).

So if we import a static list with a different sender name, Marketo will over-ride and this can impact live campaigns - especially Events where there are follow-up reminders etc...

Does anyone have any suggestions outside of creating multiple sign-off fields and managing this in an Excel spreadsheet?

Thanks in advance!