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I'm thinking maybe 1/day and 2/week. Not certain yet.
We wrote up a workaround last year using smart lists, this can be used to compare segments by number of emails sent and get a sense of the maximum you want to send:
We're going to enact 1/day 2/week to see how it plays out. Since operational emails don't count, I think that this is the best cadence for now - but maybe even moving to 1/day 1/week model at some point to really cut down on too much noise.
It depends. We would like to have different communication limits for customers and prospects depending on their level of engagement. But I think that this would require that the Communication Limits support segments. So we may just use this as a backstop only in our lead nurturing engagement program with a 1/day, 1/week setting. We'll have to manually manage the rest.
I did the same thing (2/day, 3/week) because I'm in B2B and I don't think that more frequent communications are necessary. Typically, when I receive emails more than 3 times a week from someone, it's either B2C or it's some sort of news bulletin-ish material, which is not what my organization sends out.
I can see scenarios where a person could receive 3 emails in a week from my company, but not more that that. I also have more specific restrictions set within certain programs:
- Nurture Campaign (run through the Engagement Engine) runs once every 2 weeks.
- Emails sent by our inside sales team through proprietary call prospecting software are limited to one email every 3 days
- Monthly emails (like the newsletter) go out once a month
- Event emails won't really be affected - invites go out once a week or less and the other emails (confirmation, reminders) are operational
Additionally, for our inside sales team, this ensures that a lead doesn't receive too many emails in a week from them as they work accross our various branches and reach out to the same people as they come up in the system.
With the way we set up and plan communications, this shouldn't happen anyways, but it's good to know that we have this safety net operating in the background.
I am setting 2 per day and 4 per week.