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How Can a Lead Update Their Email Preferences

Question asked by 2f8ca077186a0375fe97fead50b617f710f9ebb7 on Aug 7, 2013
Latest reply on Aug 8, 2013 by Josh Hill
We have a number of different, regularly scheduled email programs running (newsletter, nurture campaigns, etc...) and we'd like to enable our leads to tell us how often they'd like to be emailed, or even select what type of content they'd like to receive from us.

Is there an easy way to enable a lead to tell us how often, and what type of communication they want to receive? And then, how do we track that information in Marketo, and make sure that we are only emailing them at their ideal frequency, etc...