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Do you standardize company names?

Question asked by Cecile Maindron on Aug 21, 2013
Latest reply on Aug 26, 2013 by Cecile Maindron

we are looking at automatically standardize company names. Does anyone have try this?
Should we replace existing company names with the clean version or should we create a new field with standardized name? (e.g. Nokia US and Nokia UK can be found either under their "real name" or their standardized name "Nokia")
The goal is to be able to easily tag leads that belong to same company (e.g. is Customer), to do proper segmentations or run reports.

Cécile @ Talend