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Best Practice Advice on Data Maintenance

Question asked by 14260 on Aug 21, 2013
Latest reply on Aug 22, 2013 by 14260
Hi,
I was wondering if anyone could offer some Best Practice Advice on Data Maintenance in Marketo. We are reviewing the possibility to delete any leads who have been created two years ago and not taken any action along with anyone with Email Invalid or Email Empty before we sync with SFDC for the first time. We then want to continue to have a review every year where any lead created two years ago that has not taken any action will be systematically removed from our database.

I was wondering if anyone has any experience or best practice source they would like to share, also any input on our plan is highly welcomed.

Thanks,
Michelle

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