AnsweredAssumed Answered

How do you track MQL's?

Question asked by 35776 on Sep 5, 2013
Latest reply on Jun 3, 2015 by 9e1a7b245e73ac0b560f318ed8d173082fd11fe5
We have been tracking MQL's using change in prospect stage, but amended this method due to Marketo's data archive process. So I wanted to pose this question to the community: How are you tracking MQL's? What's the best way?

Our old method:
Analytics Report - Track leads created in all time, grouped by created date. Smart list includes only leads whose Prospect Stage was changed to MQL from a value other than MQL in the past month.

The above data is archived (for the most part) after 90 days so we lose a lot of historical data.

New method:
I created a new field called "Most Recent MQL Date." When a lead goes through the Create MQL lead routing campaign, this field is set to {{system.date}}

Analytics report - Track leads created in all time, grouped by Most Recent MQL date.

This has only been running a few months, so historical data is lost.

Curious if anyone is running an alternative tracking method!

Outcomes