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This can go a couple of ways. You can create the field in SFDC and have it sync over to Marketo. When you do this, the values you have in SFDC will be in the dropdown on the Marketo side. You can still put whatever you like, but it provides guidelines. This is the best way in my opinion. The other option is to create the field in Marketo, and then change the type on any form the field may appear on. You can control what is entered into that field this way. But when you are referencing that field somewhere else, you have to search for values opposed to using a drop down.
My company typically uses the method Jeff mentioned second. We create a string field in Marketo and then make it a drop down whenever we use it in forms.
This way, you can control the input, but still maintain control. It makes it so that you could use certain business units on one form and others on another. You can also add and change the business units easily.
Thanks for the help!