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Marketing Contribution to Revenue - Any Guidelines/Averages?

Question asked by 31221 on Jul 29, 2013
Latest reply on Apr 14, 2014 by 37402
Is there an average marketing revenue contribution that we could use in forcasting the number of MQLs that we need to generate to support Sales? For example, what percentage of a company's software bookings should ideally be driven by marketing (via a combination of marketing influenced and marketing originated wins)? We are a relatively new to Marketo and would like to set realistic expectations with Sales and the management team of the marketing department's contribution to revenue.


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