3 Replies Latest reply on Apr 14, 2014 11:07 AM by 37402

    Marketing Contribution to Revenue - Any Guidelines/Averages?

      Is there an average marketing revenue contribution that we could use in forcasting the number of MQLs that we need to generate to support Sales? For example, what percentage of a company's software bookings should ideally be driven by marketing (via a combination of marketing influenced and marketing originated wins)? We are a relatively new to Marketo and would like to set realistic expectations with Sales and the management team of the marketing department's contribution to revenue.