This content has been marked as final. Show 4 replies
There is a few possibilities here.
You could have a delay on SFDC API object calls due to:
- Lots of data being updated
- other systems connected to SFDC updating several times a day
- MSI emails through outlook are not logged correctly by rep (rep forgetting to select 'log with Marketo' for replied email)
- Sales more comfortable with SFDC outlook plug in
Also, If memory serves, I'm sure only one type of activity gets sent once per day for that type of activity.
Are you merging in SFDC and the update taking a while in Marketo or vice versa?
Thanks for the reply, Edward!
I was merging in Marketo, and the update was taking a little while in SFDC. We were in the midst of some mass SFDC changes (Account Teams, Contact Owners, etc), so that may have played into it a bit. We have Data.com too, so I'm wondering if perhaps that is contributing to the slow pushing of activities to SFDC. What did you end up doing to resolve your backlog?
Thanks again! - Jonathan
We had to turn it off.
I found out by creating a lead and timing it when it would get into SFDC, then kept adding extra data to that lead from diferent SFDC objects to see how long it would take to update. It was taking weeks!
Raised a support ticket and they found on thier backend that there was indeed an API backlog (visibility to our API would be a nice feature...).
There is around 39 objects (could be more now) for Marketo to look at and update with SFDC. Once one object table is complete it will move to the next object (ours was not getting past the first object becasue Data.com was set to update 3 times a day).
If you have MSI you don't need to be sending to Activities as well in the Sync section of SFDC in Marketo Admin.
Also, check what level of access to SFDC Marketo has, Marketo connecting to SFDC is exactly like a SFDC user. Faster updates can happen when Marketo has less access to SFDC fields.