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The easiest way is a form post: http://community.marketo.com/MarketoDiscussionDetail?id=90650000000PYzlAAG
This is one-direction (only one-time post into Marketo).
You can also use the SOAP API, which enables a lot more sophisticated options.
Are you familiar with the API? There's plenty of documentation on that. It can definitely be done. I'm looking at the same issue, but I haven't specd it out.
The other way is to import a flat file via the import function.