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You could dive intothe Munchkin tracking code. You can override the URL there to have it displayed differently in Marketo. The same kind of technique you would use with Google Analytics.
Try to make your URL SEF. It will help you in Marketo tracking and Google Analytics tracking. Marketo tracker will save whole SEF URL.
Hi Alok, That would of course be the best solution!
Yeah, having a pretty/search-friendly URL would be great, but sometimes we can't beat the system :)
Anyway, I was thinking about having the additional params in a hidden form field, and that hidden form/field will get submitted every time the page is loaded. A little too much I think, but that's what I can think of so far.