6 Replies Latest reply on Sep 11, 2013 3:58 PM by Bec Rabe

    Lead Score Audit

    Bec Rabe

      I was wondering if anyone knew of a report I could pull from Marketo to show all the lead scores currently across the my whole account? I am looking to do an audit of the lead scores to see what should be changed and what is currently in play.

      Any tips on how to do this would be greatly appreciated. 

        • Re: Lead Score Audit
          Kimi Heskett
          I'd just view a smart list of anyone whose lead score is not empty and add lead score as a column on the view, then export and sort by score.
          • Re: Lead Score Audit
            Josh Hill
            I usually pull that sort of thing via SFDC if all of the leads are in SFDC.

            Otherwise Kimi's method will work.
            • Re: Lead Score Audit
              Both methods mentioned above will work, but the big question will be bucketing. You can either use Salesforce (Josh's method) to bucket or you'll have to use Excel (Kimi's method).
              • Re: Lead Score Audit
                You can also bucket by adding relative score to the view before you export. However a export of scores will not help you in your review. I recently did a lead score review. and I also added columns for: Has opportunity, has opportunity won, has been converted to contact, and so on. This way I can actually see if the higher lead scores are also the leads that have relatively more opportunities. And with that confirming the lead score predicted buying behavior.
                • Re: Lead Score Audit
                  Dan Reed
                  Hi Bec,

                  Lead Performance report, grouped by Lead Score (set to "tens"), will give you a report giving a rough distribution of your lead scores 0-9, 10-19, 20-29, and so on. It's a quick report to make.

                  That and a combination of the methods above will help you evaluate your scoring. Spot check opportunities, closed won leads, MQLs that were recycled, etc.
                  • Re: Lead Score Audit
                    Bec Rabe
                    Thanks everyone, I have used a combination of all your comments to gain different insights into our lead scoring.