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Best way to remove "junk" leads

Question asked by 21328 on Oct 23, 2013
Latest reply on Oct 23, 2013 by 31797
I recently took a look at how may leads we have in our system and came to find out it is over 70,000. This was very surprising as there is no way we should have even more than 50,000. I'm going to assume that there must be a lot of duplicate/junk/test leads that should be removed. Without going through each lead individually and figuring out which to remove and which to keep (which would take forever!), does anyone have a better approach that they have used? My inital thought was to create a smart campaign that will remove all leads that have "test" as the company name or first name...something like that? Any ideas??

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