What are folks most commonly using with Marketo?
Are you talking webhook integrations/outside products? This might also make a really cool poll (IE number of outside products used).
Hi Kristen – webhooks integrations would be interesting to see. I was originally referring to Launchpoint vendors and complementary tools to the Marketo platform, but both would be interesting indeed!
We use Inside View, Infer and DemandGen.
But our webhooks are out of control...We integrate with prinfection, our proprietary data system, and our own product called insights which allows us to pull real time marketo analytics and drill down/manipulate the data. We're looking to integrate with Eventbrite as well. Takashi OzekiHow about you?
We're currently using Data.com, Influitive, TechValidate, RainKing, DiscoverOrg, Drupal, ON24, GoToWebinar, Lattice Engines, and a few others.
Charlie, can you please provide some insight into your DiscoverOrg connection? We are thinking of utilizing the tool, but I want to understand its function/capabilities/limitations first from someone who uses it. Any help would be appreciated.
Charlie Liang Can you elaborate more on your DiscoverOrg connection? We are also thinking of using the tool, but want to understand its function/limitations/pros/cons etc.
Hi Nichole Cunningham, Jeff Smith, Takashi Ozeki:
What's been your experience with DiscoverOrg? Did you move forward with the Marketo integration? Interested in learning more.
We have not moved forward yet. It looks easy enough, but we like to fully vet something prior to integrating for any potential data issues. We have DiscoverOrg, but do not have the web hook integrated. Might be a Q2 initiative.
I'm curious about why you're using both Data.com and DiscoverOrg. From my experience, DiscoverOrg's database is about 97% IT org only and essentially a subset of Data.com's subset, without the controls on matching confidence. For the brief period of time when the two overlapped, we limited DiscoverOrg to lead procurement alone while gave full rights to Data.com for enrichment and procurement.
Andy, Data.com for us is a pay-per-use and DiscoverOrg is a buffet. Plus, DiscoOrg has other enrichment embedded.
Got it, that makes sense.
DiscoverOrg is an excellent data repository for enterprise. While we're not using the Marketo integration, we've been able to find many qualified opportunities using its various tools. I'd recommend it or RainKing.
Here's our digital ecosystem:
Thanks for sharing!
Dan, that's a nice stack! We use a lot of the same tools, with AdRoll being the big addition - retargeting is a good driver for us. Perfect Audience (Marin Software) is a good alternative.
We use BrightTalk for webinars, Allocadia for campaign spend management, Reachforce for data append and management and have quite a few integrations to internal reporting systems.
We are using Vidyard for video tracking and engagement, WebEx for webinars (would love to find a replacement), StrikeIron for email validation, and have looked into a few other systems.
Currently we have Webex (agreed about finding a replacement), SurveyMonkey, and soon via Custom Activities API our own product usage data. We use Data.com but it's from SFDC instead of Marketo. Am also hopeful for a Cvent integration soon.
In the same instance we have used InsideView and Influitive.
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