10 Replies Latest reply on Apr 17, 2015 12:02 PM by Pierce Ujjainwalla

    Responsive Emails

      Is it possible to create responsive emails in MKTO?
        • Re: Responsive Emails
          Absolutely!  In fact there is a library of responsive email templates that you can download using the Import Program command - choose "Marketo Program Library" as the Subscription (only choice) and "Responsive Email Templates" as the Import Program.  After you do this a new Program will be added in your Marketing Activities tab with sample emails and there will be a bunch of new Email Templates will be added in your Design Studio tab.  The key for these is the Media Query (@media) HTML tag and associated CSS for different viewport sizes.
          • Re: Responsive Emails
            Kenny Buckles
            As Elliot said, you can import some responsive templates from Marketo.  But you can also modify any 3rd party responsive template to work with Marketo.  You just need to add in the mktEditable sections and give each of those sections it's own unique ID.
            • Re: Responsive Emails
              Our emails are completely responsive. Please note that a responsive template to build upon is not a big magix red button. If you really want to make something proper you need to think about how you would present your email on a mobile compared to a bigger screen (e.g. buttons full width, removing fine print). Use the @Mediaqueries to restyle your elements.
              • Re: Responsive Emails
                Elliott - are these templates still avaiable? For some reason I'm not finding them on the import list?
                • Re: Responsive Emails
                  Kenny Buckles
                  Jason - 

                  You should be able to find the templates at the new Marketo templates website: http://templates.marketo.com/
                  • Re: Responsive Emails
                    Elliot,

                    My development team has put together a really nicely designed email template that works great through another email platform (which we are moving away from to solely use Marketo), but gets translated quite differently once in Marketo.

                    Is there any way to make emails responsive and NOT use a Marketo template?

                    Thanks.

                    Ken


                    • Re: Responsive Emails
                      Any follow-up to Ken T's question? I have the same question. Our custom, responsive email templates seem to be adversely translated by Marketo makeing them no longer responsive. I saw Kenny Buckles comment about the need to "need to add in the mktEditable sections" but is there any documentation that could direct you exactly how to do this?

                      Thanks - JFly
                      • Re: Responsive Emails
                        Pierce Ujjainwalla
                        Not sure about you guys, but I am a Marketer with zero coding expertise. So using Marketo templates was out of the question for me. I needed a tool that allowed me to pick my template, and then customize it with my brand colors, images and social channels without touching the HTML code.

                        That is why we created Knak.

                        Knak is a Marketo responsive template builder, that allows Marketers to create beautiful Marketo templates, with no coding required. You can create your template in less than 5 minutes.

                        I'd encourage you all to go and try it out. We launched the product this week at Summit, and have already almost 100 users using the tool.

                        Simply go to www.knak.io and enter your email to get started. Would also love to hear your feedback as you use the tool. Cheers!
                        • Re: Responsive Emails
                          Pierce Ujjainwalla
                          One other thing I forgot to mention, because we built the tool specifically for Marketo, when you bring your template into Marketo, all of the editable regions are already in there for you, so you never have to even look at the code.

                          And that's a good thing if you're like me, since when I just look at code it seems to break it.