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Is "inferred country" a reverse IP lookup?

Question asked by 31412 on Sep 16, 2013
Latest reply on Sep 17, 2013 by 31412

I was reading about the form field "inferred country" on Marketo Community, and I am confused by some of the answers. Can a Marketo employee verify?

For example, we have a form that asks only for the email address, but we would like to know which country that visitor is coming from. Would inserting a hidden field of "inferred country" automatically provide that visitor's country? This article makes me think that visitor must have already filled out a form or visited the site through an email link.

I was under the impression that the "inferred country" field would assign a country to that lead. I can't seem to find any Marketo Resources regarding inferred country, so hopefully this question is in the right place.