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We didn't get very creative with ours--we just use "Member of Program" and "Engaged." Engaged = success. That's a good question though. Are you thinking of having stages of engagement, like low, medium, high, etc.?
And how do you define responded (just clicked?) and engaged?
And do you just use the engagement stream performance report to track the clicks, opens, unsubs, etc?
Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report
Hope this helps!
Mike, when you say Engaged = Filled Out Form, do you mean that the lead got to the form they filled out by clicking on one of your nurturing emails?