4 Replies Latest reply on Feb 18, 2015 2:44 PM by Elliott Lowe

    Introducing The Brand New Definitive Guide to Lead Nurturing, 2nd Edition

      Introducing Marketo's newest Definitive Guide—The Definitive Guide to Lead Nurturing, 2nd Edition. This is a complete update and re-haul of our previous Definitive Guide to Lead Nurturing. It includes all new information and thought leadership. Download it today!


      The new Definitive Guide to Lead Nurturing is chock-full of everything you need to know to develop a robust, multi-channel lead nurturing strategy for your business. This is a great asset for both prospects and customers. It includes information about Customer Engagement engine, RTP, Marketo Calendar, and RCA.


      The new guide covers the following topics:

      • What is Lead Nurturing?
      • Lead Nurturing Strategy
      • Who to Nurture
      • Multi-Channel Lead Nurturing
      • Lead Nurturing Content
      • Basic Lead Nurture Segmentation
      • Advanced Lead Nurture Segmentation
      • Testing and Optimization
      • Calculating the ROI of Lead Nurturing