Seeking Marketing Demand Manger. Virtual reality education company seeks Marketo guru!
About the Job:
The zSpace Demand Generation Manager will work with the rest of the marketing and sales team to plan and execute lead generation. You will lead, build and execute integrated campaigns that encompass all marketing channels, particularly email marketing. This includes analyzing and identifying targets, setting campaign goals and metrics, selecting target and reach methods, utilizing and/or developing the most effective offers and reporting on your programs. This position requires a mix of skills including creativity, analytics, organizational abilities and a focus on execution details.
Job Title: Marketing Demand Generation Manager
Location: Sunnyvale, CA, USA
Experience: 2-5+ Years
Industries: Technology Start-ups, Computer Products, Software Applications
Compensation: Market Based Salary and Benefits
Experience / Skills:
Bachelor’s Degree Required
3+ years experience running demand generation campaigns – preferred education market experience
An established record of managing nurturing programs and email campaigns.
Experience with Salesforce.com and a Marketing Automation Tool (Marketo administrator preferred)
Strong communication and interpersonal skills, including excellent writing skills
Responsibilities for Demand Generation Manager:
Work closely with the marketing team to develop and execute campaign elements including, but not limited to, webinars, white papers, content development, list identification and purchase, channel development, etc.
Develop and execute measurable demand generation programs that drive pipeline for our direct sales team and reseller partners
Work closely with telemarketing and sales to refine the lead management processincluding regular performance assessments
Perform program performance through an end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales
Implement testing methodologies to enhance and optimize campaigns and messages
Produce lead and opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc.
Work with internal and external resources to create content and assets necessary to drive interest
Leverage Marketo, Salesforce.com and other tools as needed to execute and track the success of programs
Configure and customize Marketo instance to optimize lead management process with Salesforce.com
Daily monitoring of conversion across all online campaigns
Do you want to work for a cutting-edge, virtual reality company in the heart of Silicon Valley? zSpace, Inc. is a Sunnyvale-based start-up that is changing the way people learn, connect, and explore through interactive VR desktops. Focused on STEM education, medical instruction, corporate training and research, zSpace is delivering an entirely new way of learning!