I am a fairly new user of Marketo and we have a couple of programs in place right now, but we are getting ready to create our marketing plan for this year and I'm really wanting to impress my boss with what Marketo can do. What kind of marketing plans have you all put into place that have been successful? Here is what we have right now:
- Target marketing email blast campaign monthly
- Webinars monthly for all products, landing page, registration, follow up, etc.
- Operational lead scoring, sales alerts (this really isn't a marketing plan though)