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Lauren, Salesforce custom objects are read-only in Marketo. If you want to populate them, you'll need to do this in Salesforce. Maybe you could use Webhook to post information to a form hosted on Force.com which will save the data in the custom object in Salesforce, which will then sync down into Marketo?
Thanks for the suggestion - perhaps we will try that! We might also just try transferring the information from the lead record to a custom object once it's already in Salesforce.