This content has been marked as final. Show 2 replies
If you have a general email strucutre and want it to be easy for someone who doesn't use Dreamweaver to change some of the text, templates are great. Often it makes it faster and easier to send out emails.
If that doesn't come up often, what you're doing is probably fine.
Erik's right, if you have it as part of your workflow (and budget) for a designer to do unique emails each time, then there is no point in doing templates. However, if you'd like to free up your designer to work on other things and let less technical Marketo users create and edit emails as well, creating well-built templates would be a great idea.