5 Replies Latest reply on Jan 6, 2015 2:37 PM by Andy Varshneya

    How do I know when a lead ACTUALLY opens the email?

      I understand that Marketo has a way to track opens, but we've been getting feedback from our lead gen team that many of them never heard of us and deny they even received an email.

      I'm well aware that during the call, we need to be able to train our lead gen specialists to avoid being the least bit presumptuous, but I just wanted to see if anyone else has had similar results with opens.

      Thanks,

      JK