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Tying Unique Email Links back to an Individual in MKTO

Question asked by 1980f1900e000cbbe59bd11f800942c13de31726 on Mar 19, 2013
Latest reply on Mar 19, 2013 by 27899
When you send a Marketo email, each link is dynamically adjusted to include a unique "decoration" tracking script that identifies the individual, the email and the link within the email.

I'd LOVE to know is if there is a way in Marketo to identify the individual person who is the "owner" of a specific unique URL.

The use case is this - we sent an email campaign and then in Google Analytics, we see that this email had a very high proportion of sharing -- because these unique URLs have hundreds of "unique visitors" which means 1 person received the email and then forwarded it around causing lots of other people to click their unique URL. We'd love to know who the individual was that forwarded the email - what company they are from.

Anyone know how to do this? Is there any element of the email URL that stays consistent to the lead record profile in Marketo that makes it searchable?

Thanks!
Amber

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