1 Reply Latest reply on Mar 4, 2013 5:22 PM by Josh Hill

    Bad Emails

      Does anyone have recommendations on what they do with the email addresses that keep getting bounced?  Clearly these emails are not valid as entered or just outdated.  However, there is a chance the information is correct, just the email is wrong.  Do you delete the email from the record or mark it somehow that it is one that keeps bouncing?  Any tips on this issue or other data cleansing tips would be much appreciated!
        • Re: Bad Emails
          Josh Hill
          Yes, I have many recommendations:

          1. Read Autumn's Killer Deliverability Presentation from 2012.
          2. Read my email reputation management chapter from the upcoming Marketo Guide.
          http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

          those will tell you exactly what to do.