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We do something similar, only it goes to our lead qualification group, instead of our reps. They use it as an excuse to call and offer them a recorded webinar or white paper...something that they can email to a new main contact providing them the perfect excuse to get a new email address. We get some good leads for the sales reps as well.
Yes !! This is exactly what we do too... Using this as an excuse to contact them.
We only re-qualify via telesales for middle market. We just give the information to reps when the bounce is from a strategic/key account.
Are you tracking your conversion through this kind of campaign ?