2 Replies Latest reply on Mar 18, 2013 12:04 PM by 28304

    How to turn a Bounced email into an opportunity ?

      From our experience a bigger problem is missing emails!!

      Let's create a trigger campaign that sends a alert email to lead owner or telesales team each time and email hardbounces.

           This process can be added to any program that sends email

           – It will allow you to detect hard bounces when a campaign runs and send automated alerts to telesales or lead owner with lead information for email re-qualification.
            
       Advantages:
      •           Data cleansing – updating email instead of losing it
      •           Get the name of a potential new decision maker – database enrichment
      •           Detect new opportunity – Lead generation
      •           Improve email campaigns quality : better KPI, reputation improvement
      It really works :)
      Regards
      Bryce

      Do you have any other ideas ?