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When do I need custom cookies for SEO tracking?

Question asked by e5edb74a60d32292c0d40b6e0c3f415bc9847139 on Mar 20, 2013
Latest reply on Mar 27, 2013 by e5edb74a60d32292c0d40b6e0c3f415bc9847139
If I'm not using PPC, do I need to do any of the advanced cookie changes to track SEO keywords?  Marketo has the field "Original Search Phrase" and this *seems* to track search keywords, whether the lead arrives on the homepage or on a landing page.  


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