This content has been marked as final. Show 4 replies
I do twitter campaigns. I use the Marketo form and landing page. The goal is for people to sign up for a trial subscription to our publications. So in twitter, I have my little teaser blurb that doesn't read like a promotion. The shortened link takes them to the Marketo form landing page. It works for me.
At my last org we managed to incorporate Marketo forms on our Facebook page for content downloads (without the publish to Facebook functionality of the social suite). It worked well, but took some dev time as Facebook tends to wreck havoc on Marketo's tracking and validation. I believe the social suite accomplishes it with iframes, which could be a lot cleaner, I just don't know how easy it is to build something like that on your own.
We currently have the social suite at my new company, but I haven't messed around with it much beyond the social buttons with analytics. It seems like a slick integration (and I think the social interface is a hint at what's to come with UI overhaul for the rest of Marketo), but the industry I'm in has very poor social media adoption, so it's hard to really find ways to utilize the tools to their full potential.
In the industry I'm in, it also has very poor social media adoption. Twitter and Linkedin seems to be what's working for us. Although I have to admit that I haven't put that much time and effort with Facebook, but I might try the content download route that you mentioned above.
As an addendum, we actually leveraged Marketo on our Facebook page specifically as a means for driving up likes and activity on our page. This was done before Facebook phased out the FMBL language that allowed for gating of content only to those who first Like the page. Though even without like-gating, it still continued to have a pretty positive effect on our Facebook traffic and following.