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Lead Score Decay

Question asked by 18982 on Mar 27, 2013
Latest reply on Oct 17, 2014 by Benjamin Ortiz
Does anyone have any recommendations on best practices on how to degrade lead scores? Someone had recommended adding points, wait a certain period, then removing those same points. Or should we reset the score after there has been no activy after X amount of months. Also, are theree specific time period anyone recommends for specific behavior scores to expire such as visiting web page scores should decrease faster than a score of clicking an email. Any recommendations would be great!

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