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Lead source / channel and reporting question

Question asked by 98b59860c5c893015ba3f028003a8520f4c6d090 on Mar 13, 2013
Latest reply on Mar 18, 2013 by 13187
Does any have some "best practice" advice on how to report on lead source and program/campaign success in Marketo?

I am trying to figure out the difference between "channel" in Marketo and Lead Source? And what is the best way to report on which programs are the most successful? Which programs produce the largest number of "MQLs" from our lead scoring?

I am used to the lead source original and lead source most recent and campaign concepts that are typical of Salesforce.com and Eloqua. How things work in Marketo to get to this information to populate the executive managment dashboard is not clear.

Any advice would be greatly appreciated.

Thanks.

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