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Dynamic Content Based on URL Parameters

Question asked by Jenn DiMaria Champion on Dec 10, 2013
Latest reply on Dec 11, 2013 by Jenn DiMaria
I have a landing page whose headline I'd like to change based on a URL parameter (which will vary by call-to-action in an ad, etc).

This article mentions at the bottom that we can serve dynamic content based on URL parameters:

Does anyone know how this is done?  I've tried to create segments by Original Referrer, as well as being added to a list on a "Visited Web Page" trigger, but to no avail.  Any help would be appreciated.