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Determining Period Costs

Question asked by 7bd945c890da454f04c45e613130f586b2ee3fcf on Nov 20, 2013
Latest reply on Dec 12, 2013 by 4111889947d69a666176a442e921cd37590ba178
Setting up RCA...I didnt realize that period costs for programs are a requirement. We dont have this for any program right now. How are people calculating costs for website, blog, webinars, nurture, etc.? Also, since our main form is not a Marketo one (it's a form in our product that syncs to SFDC and then pushes to Marketo), I cant associate the original lead source - I do this in Google Anlaytics right now. Im guessing I cant build a period cost for these since I cannot delineate one program from another. 

Thanks for your help... starting to think RCA wont work for us :(