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Hi Alyssa--we send a confirmation email only once for each unique downloaded asset. So if you download a particular whitepaper twice, you'll only get one confirmation email. But if you download two different whitepapers, you would receive two different confirmation emails--each with a permalink to the specific asset you downloaded.
I would do it "once every hour" This allows them to get it multipe times but only once per hour...
Thanks Mark and Kate for the suggestions. I will see what works best, but changing it to at least once every hour will be better.