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Decrementing a Lead Score by "No Activity"

Question asked by 9378f1fd4ea0e710a821574b7b03197b289af7d3 on Nov 14, 2013
Latest reply on Nov 15, 2013 by 9378f1fd4ea0e710a821574b7b03197b289af7d3

I am setting up a lead scoring campaign, and I want to include some steps to decrement a lead's score if they do not perform any activities within a certain timeframe (i.e. did not open an email, did not click a link, did not visit webpage over the last 30 days, over the last 60-90 days, etc.).

I do not have it set up correctly because yesterday I entered new leads into Marketo and their lead scores were decremented because they had not performed any of the activities we identified - but that's because they were newly added to the system and wouldn't have had the opportunity to do so. Meanwhile, I'm not sure if the rest of the steps I set up (i.e. no activity after 90 days, etc.) are even set-up properly.

Can anyone suggest how to set-up a lead score campaign to decrement points based on no activity?

Thanks very much!