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Simon, do you anticipate a high number of leads searching and arriving at your site multiple times? Sounds like an edge case for most companies.
Thanks for your replies.
Elliott, there aren't any URL parameters for those leads clicking through from SEO or organic search.
We'd still like to capture the referrer url, search engine and search term.
I'll try the method in the 1st article you mentioned and see if we can get that working. It seems like we'd need to add a specific list of search engines or sites that we want to report on.
Anyway, I will let you know how it goes.