Marketing Operations AssociateNew York, NY Job Description OverviewAs the Marketing Operations Associate, you will be responsible for assisting the marketing team with the planning and implementation of the company’s lead generation strategy, marketing campaigns execution and data management activities. The Marketing Operations Associate will play a critical role in our growth strategy, reinforcing Interactive Data as an industry leader and enabling our sales team to accelerate opportunities through the sales pipeline. This is an exciting opportunity for a sharp, energetic and resourceful person to contribute to a fast-paced and growing information technology company.
Key ResponsibilitiesCampaign Management & Administration-
Campaign-specific responsibilities including the creation of e-mail templates, e-mail marketing lists and the deployment of e-mails
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Prospect research for various campaigns utilizing in-house client lists and third-party databases
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List management and maintenance
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Reporting of results for various lead-generation and other direct response activities
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Maintaining and updating e-mail metrics reports
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Deploying client newsletters, emails, industry updates, product notifications and event information for each business group and maintaining reports on readership metrics
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Automating lead routing to CRM
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Routing of leads to CRM, where not automated
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Managing the general inquiry email inboxes and responding to/forwarding inquiries accordingly
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Maintaining company inventory of collateral and promotional items
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Liaising with vendors and ordering promotional giveaways
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Creating price comparisons and recommendations
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Processing invoices for Marketing expenses
Event Logistics & Support-
Coordinating with venues for internal and external IDCO events
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Creating and deploying invitations for internal events
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Managing registrations and maintaining attendee lists
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Developing presentations or other materials for event
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On-site staffing and coordination with venue
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Post-event follow up (emails, surveys, presentation distribution, etc.)
QualificationsBachelor’s degree in marketing or related area of study
1-2 years of experience in B2B marketing role
Previous experience using marketing automation (i.e., Marketo) and/or CRM database management (i.e., Salesforce.com) tools
Motivated, engaging personality
Thinks analytically with sales outcomes in mind and how marketing activities translate into superior outcomes.
Proficiency in Microsoft Office
Desired SkillsMeticulous and thorough attention to detail
Highly organized
Advanced time management
Strong interpersonal skills
Takes initiative
Follows direction
Reports to:Michele Khan, Director, Marketing Operations and Lead Generation
About Interactive DataInteractive Data delivers a comprehensive set of products and services designed to meet the needs of the front, middle and back offices at some of the largest and most well-known institutions around the world. These clients trust Interactive Data to help support their investment activities and operational workflow through a broad range of offerings, such as millions of independent evaluations of fixed income securities, a wide range of global reference data and listed markets pricing, ultra-low latency data and trading infrastructure services to facilitate electronic trading, sophisticated analytical tools for investment managers, customized web-based financial information systems, and desktop solutions, including our eSignal Suite of Products.
Interactive Data has approximately 2,500 employees in offices located throughout North America, Europe, Asia and Australia.
Contacr-- Michele.Khan@interactivedata.com
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