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To the best of my knowledge the inferred country, city and other details are obtained through GeoIP.
The IP addresss is queried against the geo database and then populated in Marketo.
http://www.geoiptool.com, among many others, is a good place to start.
Thanks fo rthe reply. I want to know when the value is set for Inferred Country. Is it updated on every visit? Or only on form fills. Or once set the first time never updated again?
According to Marketo's List of Standard Field explanation (List of Standard Fields » Marketo Developers ), Inferred Country is created upon the visitors first visit and not updated thereafter.
Hope this helps.
Did you get your question answered? I've been curious if the inferred information is based on first visit or if it continues to be updated too. I can't find much documentation on how the function works.