1 Reply Latest reply on Apr 3, 2013 5:19 PM by Josh Hill

    Using a function to customize subject lines

      I was just wondering if Marketo allows for customizable subject lines using functions to pull information from a field?

      I understand segments can be used in conjunction with snippets and tokens but I'm looking to customize by each individual company name.

      Any direction on this would be greatly appreciated!
        • Re: Using a function to customize subject lines
          Josh Hill
          You could attempt to do this using a combination of formula fields, tokens, and segmentations.

          For instance, if you created a Company Subject Line or My.Token and assigned it using a flow step, then you could pull that in as a token.

          You could also generate 20 different emails, 1 for each company, and then run that through a flow/smart list.