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on Apr 3, 2013 5:19 PM by Josh Hill
Using a function to customize subject lines
Apr 3, 2013 1:56 PM
I was just wondering if Marketo allows for customizable subject lines using functions to pull information from a field?
I understand segments can be used in conjunction with snippets and tokens but I'm looking to customize by each individual company name.
Any direction on this would be greatly appreciated!
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Re: Using a function to customize subject lines
Apr 3, 2013 5:19 PM
in response to 11391
You could attempt to do this using a combination of formula fields, tokens, and segmentations.
For instance, if you created a Company Subject Line or My.Token and assigned it using a flow step, then you could pull that in as a token.
You could also generate 20 different emails, 1 for each company, and then run that through a flow/smart list.
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