4 Replies Latest reply on Apr 14, 2013 7:01 PM by Kimi Heskett

    Attributing MQL True to a Program

      We have a client who wants a report that shows which program tipped a lead from MQL false to MQL true (where MQL true is based on lead score being greater than 99).  The problem is that while a particular program may do the "heavy lifting" of getting a lead from very few lead score points to 99, if the lead happens to be awarded points by virtue of a behavior related to a different program,  that second program would get the credit for tipping the lead over 99 points.  Which is not an accurate reflection of which program did all the work.  Is there a way to report on this that gives the program that did most of the heavy lifting credit, at the very least, for being the main influencer of changing MQL to true?