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Lead LIfecycle Question

Question asked by Tim Madel on Mar 27, 2013
Latest reply on Mar 27, 2013 by Josh Hill
How is everyone handling mulitple form submissions from one person?  

The scenario is as follows:

1. Someone searches for our product on Google and ends up on a landing page. 
2. There they submit a form requesting more information.
3. A new lead is created in Marketo.
4. This new lead is synched to Salesforce and is assigned to a lead qualifier.
5. The Lead Qualifier calls the lead and determines that there is no intent to purchase within 9 months.
6. The Lead Qualifier marks that Lead status as Dead.
7. 1 month later, the same person comes to our site via an email campaign.
8. That person submits another form which updates their record in Marketo.

Here's where it gets sticky:  1. Does a new lead record get created in Salesforce based on the new form submission?  or
Does the LEad record in Salesforce (marked as Dead) get updated with new information?

We want a new lead to be created or for the Dead lead in Salesforce to be resurrected so that our Lead Qualifier will reach out to that person again.

Is this a crazy scenario?  How are others handling this?

Thanks.

Tim

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