This content has been marked as final. Show 3 replies
The screen shot you provided only shows the Lead Score field being updated, but not your Behavioral Score field. Do you have a smart campaign that is updating it and can you see evidence that it is being updated? If not, there will not be recent jumps in the score and you will have no flames. Which of the two models suggested in the Configure How Lead Scoring Impacts Best Bets in Marketo Sales Insight help article are you using?
We have insight configured to Model 2:Stars: Represents Total Lead Score
Flames: Behavior Score
However, we noticed that the "change score" flow steps in all our smart campaigns (directed by our consultant) are all set to "Lead Score" as the score name, not demographic score or behavior score.
I'm assuming we need to manually change the score name, under the change score flow step, to behavior score. However, will we have to clone these campaigns in order for the total lead score to still be accurate as "Total" lead score?
Second Question, does total lead score automatically include campaigns that have the Score Name "demographic score" & "behavior scores"?
Thanks a bunch Elliot. You rock!!!
I'm also providing an example of our lead scoring and one of the flow steps (others might find this helpful as they create their own lead scoring campaigns)
Ron, it looks like your scoring setup is similar to ours. We have an Explicit / Demographic score field based on company characteristics, an Implicit / Behavior score field based on individual lead actions and a combined Lead Score field. Since the changes in the combined Lead Score would be the same as the Behavior Score, you may want to (at least temporarily), base your Flames on Lead Score since that field is what has been and is currently being updated by your Behavior scoring smart campaigns. That should restore your flames.
You shouldn't change the score field name in your existing Change Score flow actions, instead you should add another Change Score flow action that updates the Behavior Score field with the same increments that the other Change Score flow action does to the combined Lead Score field.
To summarize, the total lead score (Lead Score), does not automatically include campaigns that have the Score Name "demographic score" & "behavior scores". You have to increment the Lead Score for behavior and the Behavior Score for behavior separately.